Real beauty

 In 2013, Dove, the company that specialized in personal care products, did a marketing campaign entitled Dove real beauty sketches, and their slogan was you are more beautiful than you think. The campaign was a 6-minute video where they brought women of different shapes and made them describe themselves to an artist, a painter without To see them, then they brought people who knew these women well and made them describe them to the same artist without seeing them. The complication was when comparing the two pictures that the artist drew for each woman, where the picture in which the women described themselves focused on the defects of their faces and features, while the picture in which a person close to each woman described their features are much more beautiful and closer to their shape they were more beautiful than they had said, and the urgent question here was why do women see themselves in a way that is not as beautiful as they are?  The answer is that people in general focus on things that are imperfect or that they see flaws in their faces because of the unfair standards of beauty set by society. Dove here wanted to show us that we are all beautiful in one way or another, and I liked this campaign because it focuses on the idea Beauty is the beauty of the soul and that the beauty of the face is a temporary thing that may go away at any time and that our appearance is not of our choice, so we should not hate ourselves or cause us any problems with ourselves, and this campaign caught my attention because the dove company used a recurring idea Recently in the community and explained its causes and treatment, which indirectly affects the marketing of the company’s products, and that it is suitable for all women in various forms, and that their appearance will not affect or be affected by the products, whatever they are, as much as their products to maintain and take care of themselves and This is the company's work and the benefit of its products in the first place.

Picture via Dove

Picture via Dove